HARRY NORMAN, REALTORS | Instagram
Some projects begin with a brief. This one began with a blank screen and an untapped audience. When Harry Norman Realtors decided to enter the Instagram space, there was nothing to inherit — no followers, no visual identity, no content cadence. I built the brand presence from the ground up: establishing the visual language, developing the content strategy, and creating the consistency that turns a new page into a trusted one. The result was 1,000+ organic followers within year one — proof that a clear point of view, executed with discipline, is its own kind of growth strategy.
ShePrintsIt | Various Pieces
ShePrintsIt had a voice before I arrived. My job as Art Director was to make sure that voice showed up everywhere, in a Grad Season campaign, a bulk hoodie promo, a founder feature, a hiring post. Two years, dozens of pieces, one consistent brand signature. That kind of range doesn't happen by accident. It happens when you take the time to really understand what a brand is trying to say, and then figure out exactly how to say it visually.
