I'm a Creative Lead and Graphic Designer with 15+ years of experience building brands that mean something, and making them look damn good doing it.

My work spans print, digital, web, and experiential design, but what drives me in all of it is the same thing: finding the story at the heart of a brand and giving it a visual language that's impossible to ignore. I care deeply about typography, intentional color, and design systems that actually hold together — the kind of craft that makes people feel something before they even read a word.

I bring both strategic thinking and hands-on execution to every project. Whether I'm leading a rebrand from scratch, building out a design system, or art directing a campaign, I show up as a collaborator, a problem-solver, and someone who genuinely loves the work.

A few things that shaped me outside the studio:

I'm a proud Brazilian immigrant, and that journey, across cultures, languages, and perspectives, has made me a better creative thinker and a more empathetic collaborator. I reconnected with my childhood crush after 20 years and two continents (yes, really), and we're raising an incredible 17-year-old who keeps me inspired daily. Our household also includes Titus, a Lab-Pit mix with zero self-awareness about his size, and Sabrina, a tuxedo cat who hikes on a leash and plays fetch.

Nature keeps me grounded. Trails, light, forests, the ocean — that's where I recharge and come back with fresh eyes.

I genuinely love what I do. If you're looking for a designer who brings both craft and intention to the table, I'd love to connect.

email: carolgpatelli@gmail.com