CAROL PATELLI

Creative lead turning the complex
into memorable

My work spans print, digital, web, and experiential design, but what drives me across all of it is the same thing: finding the story at the heart of a brand and giving it a visual language that's impossible to ignore. Over 15+ years, I've led full brand rebuilds and launched social presences from zero across engineering, construction, and real estate.

I bring both strategic thinking and hands-on execution to every project. Whether I'm redesigning a company's entire marketing footprint or building a design system from scratch, I show up as a collaborator and a problem-solver, someone who cares about typography, intentional color, and systems that actually hold together. That's the kind of craft that makes people feel something before they read a word.

Being bicultural and bilingual has shaped how I work as much as any design training did, it's made me a sharper listener and a better translator of complex ideas across very different audiences.

I genuinely love this work. If you're looking for a creative lead who brings craft and strategy to the same table, let's talk.

e-mail: carolgpatelli@gmail.com

phone: 770-743-8249

  • Creative Direction & Brand Strategy 

  • Marketing Strategy & Planning 

  • Graphic Design & Visual Storytelling 

  • Business Development Support 

  • Website Management 

  • Project Management 

  • Marketing Communications &
    Content Development 

  • Digital & Social Media Marketing 

  • Client & Stakeholder Engagement

CORE COMPETENCIES

Design & Prototyping: Adobe Creative Suite
(InDesign, Illustrator, Photoshop, Lightroom,
Premiere, Express, Dreamweaver), Figma 

CRM & Marketing Automation: Salesforce,
Constant Contact, Mailchimp 

Marketing & Survey Tools: SurveyMonkey,
Jotform, Canva 

Productivity & Collaboration: Microsoft Office Suite, Google Workspace 

Website Platforms: Sharepoint, WordPress, Squarespace, WIX

TECHNICAL SKILLS

BACHELOR OF ARTS 
GRAPHIC DESIGN
2014 - 2017
Savannah College of Art & Design
Atlanta, GA 

ASSOCIATE OF ARTS
GRAPHIC DESIGN
2008 - 2011 
Quinsigamond Community College
Worcester, MA 

EDUCATION

Halff
Marketing Specialist
September 2025 - Present
Supports pursuit strategy and proposal execution for an A/E/C firm, designing proposal packages, presentations, and infographics that translate complex engineering solutions into client-facing visual narratives. Works directly with Solution Marketing Managers on client development plans and win strategy, using InDesign, Illustrator, Photoshop, and Acrobat Pro to produce technical marketing materials under concurrent deadlines.

PPC Partners / Metro Power
Marketing Manager
May 2025 - September 2025 ‍
Executed marketing strategy across commercial, industrial, and specialty markets, partnering with leadership and business development to build case studies, project profiles, and brand materials that supported growth initiatives. Also led community and workforce engagement - trade associations, career fairs, industry conferences - to extend brand visibility beyond marketing channels.

Columbia Engineering and Services
Creative Lead / Marketing Manager
October 2023 - May 2025
Redesigned the company's full marketing footprint: website, print materials, and digital presence. Oversaw proposal coordination end-to-end, and led the launch of the company's first Instagram profile, doubling overall social media following in the process.

Evans General Contractors
Marketing Specialist/Creative Lead
June 2021 - October 2023
Promoted from Marketing Graphic Designer to Creative Lead, taking on oversight of creative projects, designer collaboration, and client-facing relationships. Developed brand identity, proposals, and brochures in partnership with Marketing, Business Development, and Preconstruction teams, and led design for tradeshows, sponsorships, and career fairs.

Harry Norman, REALTORS
Graphic Designer/Marketing Coordinator
July 2012 - June 2021
Nine years supporting sales development across a real estate brokerage - designing weekly email campaigns, social media strategy, and individualized marketing plans for sales associates, plus hands-on technology training for website tools.

PROFESSIONAL EXPERIENCE